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GA4 and Universal Analytics are two different versions of Google Analytics. Understand why upgrading Universal Analytics to GA4 plays a crucial role in your growth and performance.
On July 1st, 2023 Google Analytics will cease processing new data but, for a limited period of time, you'll be able to view your Universal Analytics reports.
Are you feeling overwhelmed about the switch from Universal Analytics to GA4?
You don’t have to panic, we got your back.
Google Analytics 4 is the next generation of Analytics and the successor of Universal Analytics. It is capable of collecting event-based data from both websites and apps. The newly designed GA4 is futuristic which measures both website and app data to better understand the customer journey.
Effective July 1, 2023, Universal Analytics will no longer record and store data. Consequently, GA4 is to be the only version of Google Analytics that continues capturing new information from then onward.
Don't wait until July 1st, 2023 to update - do it now!
Act quickly to set up GA4 now, so that you'll have more extensive year-over-year data when assessing your analytics in the future.
Universal Analytics is the past, while GA4 takes the lead in tracking data from a range of sources and devices. It surpasses its predecessor by utilizing server-side tracking to collect info from mobile applications, IoT products, and beyond.
Universal Analytics predominantly centers on capturing and measuring pageview data, while GA4 is mainly focused on events. This means that with Universal Analytics, events are an extra layer of measurement; however, GA4 has been structurally designed to track user activities as a series of related events. As such, event-based tracking becomes the focal point in this modern analytics platform.
Thanks to GA4's enhanced and granular data, your analyses of user behavior will be more detailed than ever before. In addition, it provides users with new features such as automated event tracking and segmentation capabilities based on user interactions and behaviors. This means you can quickly create the right segments for a better understanding of what drives engagement across all channels!
Rest assured that if you set up your Universal Analytics correctly, it will not be affected. On top of that, Google encourages users to still send data to both GA4 and Universal Analytics simultaneously.
With Drupalpartners, we will provide you with a Free Migration - Absolutely - no Hidden Costs.
Rest assured, migration from Google Universal to GA4 is completely free of charge. No Cost. No Hidden Obligation.
Talk to us to find your way into GA4.
Deployment times can range from a minimum of one week to two months, depending on the complexity and requirements.