36 Content Strategy Ideas for Achieving Gigantic Results: A Roadmap to Making Your Content Visible

Content strategy is one of the most important, yet least understood aspects of website and digital marketing. It's also one of the most effective ways to improve your site's visibility and organic search results.

In this blog post, we'll outline 36 content strategy ideas to help you achieve gigantic results for your business or organization. If you are willing to put in the effort, these ideas will help take your website and marketing efforts to the next level.

What is Content Strategy?

Content strategy is the process of planning, creating, managing, and publishing content with the goal of achieving specific business or marketing objectives.

It involves understanding your audience's needs and wants, creating relevant and targeted content, and publishing that content in a way that will help you achieve your desired results.

Why is Content Strategy Important?

Content strategy is important because it helps you focus your content efforts on achieving specific objectives. Without a strategy, it's easy to create content that is irrelevant or doesn't help you meet your goals.

A well-executed content strategy will help you save time and resources by ensuring that your content is targeted, relevant, and effective.

How to Create a Content Strategy?

There are many different ways to create a content strategy. The most important thing is to start with your business or marketing goals and work backward from there.

Some other things to keep in mind when creating your strategy include:

• Who is your target audience?
• What type of content will resonate with them?
• What platforms will you publish your content on?
• What frequency will you publish new content?
• How will you measure the success of your strategy?

Now that we've covered the basics of content strategy, let's take a look at 36 ideas that will help you achieve gigantic results.

1. Create a Content Calendar

One of the best ways to improve your content strategy is to create a content calendar. This will help you plan and organize your content in advance, ensuring that it is aligned with your business goals.

A content calendar also makes it easier to track your progress and measure the success of your strategy.

2. Perform an SEO Audit

If you want your content to be visible in organic search results, then you need to make sure that it is optimized for SEO. This means performing an SEO audit on your website and content to identify any areas that need improvement.

3. Publish Monthly Blog Posts

One of the most effective ways to improve your SEO and organic visibility is to publish monthly blog posts. This will help you target long-tail keywords that are relevant to your business, and it will also give you more opportunities to rank for relevant terms on Google.

4. Create How-To Guides

People love how-to guides because they provide valuable information that can be used to solve a problem or accomplish a task. If you can create how-to guides that are relevant to your target audience, you will be able to attract a lot of attention and traffic.

5. Write Compelling Headlines

Your headlines are the first thing that people will see when they find your content, so it's important to make them as compelling as possible. This means using actionable language and focusing on the benefits that your reader will get from reading your content.

6. Optimize Your Content for Rankings

As we mentioned before, SEO is a crucial part of content strategy. In order to ensure that your content is visible in organic search results, you need to optimize it for ranking on Google.

Some things that you can do to optimize your content include:

• Targeting long-tail keywords
• Creating compelling titles and meta descriptions
• Optimizing your website for mobile
• Improving your website's loading speed

7. Publish Case Studies

Case studies are an excellent way to build trust and credibility with your audience. If you can show your readers how you have helped other companies or individuals achieve their goals, they will be more likely to believe that you can help them as well.

8. Create Original Research

Original research is another great way to build trust and credibility with your audience. If you can produce data or insights that are new and unique, you will be able to establish yourself as an authority in your industry.

9. Repurpose Existing Content

If you have existing content that is performing well, consider repurposing it into new formats. This can help you reach a wider audience and get more mileage out of your existing content.

10. Create Infographics

Infographics are a great way to make complex data more digestible and easy to understand. They are also very shareable, which means that they have the potential to reach a large audience.

11. Produce Video Content

Video content is extremely popular right now, so it's a great way to reach a larger audience. If you can create helpful and informative videos, you will be able to engage with your viewers and build trust with them.

12. Leverage User-Generated Content

User-generated content (UGC) is a great way to build social proof and create a sense of community around your brand. If you can encourage your customers or fans to create and share content about your company, you will be able to reach a larger audience and promote your brand more effectively.

13. Host Webinars

Webinars are a great way to generate leads and build relationships with potential customers. If you can provide valuable information in a webinar, you will be able to establish yourself as an authority figure in your industry.

14. Develop an Email Marketing Strategy

Email marketing is still one of the most effective ways to reach your target audience. If you can develop a strong email marketing strategy, you will be able to connect with your subscribers on a personal level and build relationships with them.

15. Offer Free Trials or Samples

If you sell products or services, consider offering free trials or samples to your potential customers. This is a great way to generate leads and get people interested in what you have to offer.

16. Create Discounts and Coupons

Discounts and coupons are another great way to generate leads and increase sales. If you can offer discounts or coupons for your products or services, you will be able to entice potential customers who might not have considered your business otherwise.

17. Participate in Podcasts

Podcasts are a great way to reach a wider audience and build relationships with potential customers. If you can participate in podcasts that are relevant to your industry, you will be able to connect with your target audience in a new and unique way.

18. Write Guest Posts

Guest posting is a great way to get your name and your brand out there. If you can write guest posts for popular blogs or websites, you will be able to reach a larger audience and promote your brand more effectively.

19. Speak at Events

Speaking at events is another great way to build trust and credibility with your target audience. If you can share your knowledge and expertise with others along the brouchers, you will be able to establish yourself as an authority figure in your industry.

20. Offer Free Tools and Resources

If you can offer free tools or resources on your website, you will be able to attract more visitors and generate leads. Free resources are always popular, so this is a great way to get people interested in what you have to offer.

21. Conduct Surveys and Polls

Surveys and polls are great ways to engage with your audience and collect valuable data. If you can conduct surveys or polls that are relevant to your industry, you will be able to gather insights that can help you improve your business.

22. Run Contests and Giveaways

Running contests and giveaways is a great way to generate leads and increase brand awareness. If you can offer prizes that are relevant to your target audience, you will be able to attract more participants and get people interested in your business.

23. Use Hashtags

Hashtags are a great way to reach a wider audience on social media. If you can use popular hashtags that are relevant to your industry, you will be able to connect with more people and promote your brand more effectively.

24. Leverage Influencer Marketing

Influencer marketing is a great way to reach a larger audience and promote your brand. If you can identify influencers in your industry, you will be able to connect with their followers and get your name out there.

25. Create How-To Videos

How-to videos are a great way to engage with your audience and promote your products or services. If you can create how-to videos that are relevant to your industry, you will be able to reach a larger audience and get people interested in what you have to offer.

26. Use Visual Content

Visual content is more engaging than written content, so it’s a great way to reach your target audience. If you can use visuals such as images, infographics, or videos, you will be able to connect with your audience on a more personal level and get them interested in what you have to say.

27. Publish Research Reports

If you can publish research reports that are relevant to your industry, you will be able to reach a larger audience and promote your brand more effectively. Research reports are a great way to show your expertise and get people interested in what you have to say.

28. Use Testimonials

Testimonials are a great way to build trust and credibility with your target audience. If you can use testimonials from satisfied customers, you will be able to show that your products or services are effective and get people interested in what you have to offer.

29. Integrate Social Media Buttons

If you can integrate social media buttons into your website or blog, you will be able to reach a wider audience and promote your brand more effectively. Social media buttons make it easy for people to share your content, so this is a great way to get your name out there.

30. Use Interactive Content

Interactive content is more engaging than static content, so it’s a great way to reach your target audience. If you can use interactive content such as polls, surveys, or quizzes, you will be able to connect with your audience on a more personal level and get them interested in what you have to say.

31. Offer Free Shipping

If you can offer free shipping on your products or services, you will be able to generate leads and increase sales. Free shipping is always popular, so this is a great way to get people interested in what you have to offer.

32. Sponsor an Event

If you can sponsor an event that is relevant to your industry, you will be able to reach a wider audience and promote your brand more effectively. Sponsoring an event is a great way to get your name out there and get people interested in what you have to offer.

33. Give Away Free Samples

If you can give away free samples of your products or services, you will be able to generate leads and increase sales. Free samples are always popular, so this is a great way to get people interested in what you have to offer.

34. Collaborate with Other Brands

If you can collaborate with other brands that are relevant to your industry, you will be able to reach a wider audience and promote your brand more effectively. Collaborating with other brands is a great way to get your name out there and get people interested in what you have to offer.

35. Advertise on Relevant Websites

If you can advertise on websites that are relevant to your industry, you will be able to reach a wider audience and promote your brand more effectively. Advertising on relevant websites is a great way to get your name out there and get people interested in what you have to offer.

36. Use Viral Marketing

If you can use viral marketing to promote your brand, you will be able to reach a larger audience and generate leads. Viral marketing is a great way to get your name out there and get people interested in what you have to offer.

Wrapping Up

As you can see, there are a number of ways that you can promote your brand more effectively. If you can use these tips, you will be able to reach a wider audience and generate leads.

At DrupalPartners, we not only design, develop, and migrate Drupal websites, but we also take care of your digital marketing front. These content strategies listed here are only a few of the things we do to help our clients succeed.

We want to help you too! If you need assistance in coming up with an effective digital marketing strategy for your business, Feel Free To Contact Us, and let’s talk about how we can help you grow your business online.

FAQs

1. How do Drupal sites deal with content that has various purpose for different audiences in a multi-device, multi-channel world?

The amount content generated could range from:

• Blog posts
• Whitepapers
• Case studies
• Videos
• Emails
• Podcasts
• Webinars
• Sales assets and more

When your website is Drupal powered it is all the more easy to store it in Cloud and access the same effortlessly. It is also possible to share and reuse the content with required modifications. So, for e.g. if a blog post is shared as a Tweet, the Drupal site can automatically shorten the text and add a URL. Similarly, when that blog post is viewed on a mobile device, it can be reformatted to fit the smaller screen size.

Multi-device, multi-channel world calls for content to be made available on various channels like website, social media, email etc. In such a scenario, it is important to have a content management system that can easily integrate with other software. Drupal does this quite well. For e.g. you can use the Views module to create lists of content that can be displayed on other pages or blocks. You can also use the Feeds module to import content from other sources and make it available on your Drupal site.

Drupal is a powerful content management system that makes it easy to create and manage content for different purposes and audiences. It offers flexibility and ease of integration, making it a great choice for website owners who want to provide an engaging user experience.

2. Can Drupal manage the multichannel publishing environments?

Drupal can manage multichannel publishing environments with the help of its various modules. As mentioned earlier, the Views and Feeds modules can be used to display content from other sources on your Drupal site. You can also use the Context module to control how different pieces of content are displayed on different pages or devices.

3. Which core module in Drupal allows you to connect relate and classify your website content?

The Taxonomy module in Drupal allows you to connect, relate, and classify your website content. It lets you create vocabularies and terms, and then assign those terms to nodes (pieces of content). This helps you to organize your content in a way that makes sense for your website.

4. What is the purpose of the Content Translation module in Drupal?

The Content Translation module in Drupal allows you to translate your content into different languages. This is a great way to reach a wider audience and make your content more accessible to people who speak different languages.

5. What is the purpose of the Pathauto module in Drupal?

The Pathauto module in Drupal allows you to automatically generate aliases for your content. This is a great way to improve the SEO of your website by making sure that your content has descriptive and keyword-rich URLs.

6. What is the purpose of the Metatag module in Drupal?

The Metatag module in Drupal allows you to add metadata to your content. This metadata can be used to improve the SEO of your website, and it can also be used to control how your content is displayed on social media sites like Facebook and Twitter.

7. What is the purpose of the CKEditor module in Drupal?

The CKEditor module in Drupal allows you to add a WYSIWYG editor to your website. This makes it easy to create and edit content, without having to know HTML or CSS.

8. What is the purpose of the Webform module in Drupal?

The Webform module in Drupal allows you to create forms and surveys that can be filled out by users. This is a great way to collect data from your users, and it can also be used to create contact forms and signup forms.

9. What is the purpose of the Drupal Commerce module?

The Drupal Commerce module allows you to add e-commerce functionality to your website. This lets you sell products and services online, and it also provides a way for you to accept payments from your customers.