Top 16 Drupal SEO Tips: How To Optimize Your Website To Attract More Traffic and Conversions
Drupal is a popular content management system (CMS) that is often used for developing websites. While Drupal is known for its robust features and flexibility, it can also be difficult to optimize for search engines.
Is Drupal Good For SEO?
The Drupal code allows for easy implementation of SEO best practices, but some Drupal themes and modules can create issues with search engine crawlers. It’s important to choose a theme and modules that are well-coded and adhere to current SEO guidelines.
That being said, there are plenty of successful websites using Drupal for their CMS – including the United Nations, Harvard University, and Weather.com – so don’t let the potential for technical issues discourage you from using Drupal for your website.
What is SEO in Drupal?
SEO in Drupal is the process of optimizing your website and its content to appear higher in search engine results pages (SERPs) for relevant keywords. This can include on-page optimization, such as properly formatting titles and meta descriptions, as well as off-page tactics like link building.
In this post, we will share 16 tips to help you with Drupal SEO to support better search engine visibility and increased traffic. Keep in mind that SEO is an ongoing process and you should continue to test and tweak your settings to achieve the best possible results. Let's get started!
Top 16 Drupal SEO Tips To Bet On.
1. Use clean and descriptive URLs to improve search visibility
Whether it is for Drupal SEO or any other CMS, the use of clean and descriptive URLs helps search engines understand the content on a page. In Drupal, you can modify your URL aliases under "Configuration" and "Search and Metadata."
2. Use relevant keywords in page titles
Including relevant keywords in your page titles helps search engines understand what the page is about, improving its chances of being displayed in search results. This can be edited under "Content" and "Edit."
3. Use alt tags for images
Adding alt tags to your images helps visually impaired users understand the content and can also improve search visibility. Drupal allows you to add alt tags under "Content" and "Edit."
4. Take advantage of meta tags
Meta tags provide additional information about your website to search engines and can improve SEO. Drupal allows you to add meta tags under "Configuration" and "Search and Metadata."
5. Use descriptive anchor text for links
Using descriptive anchor text for links, rather than generic phrases like "click here," helps search engines understand the content on the linked page. This can be edited under "Content" and "Edit."
6. Use H1 tags for important page titles
Using H1 tags for main page titles helps search engines understand the hierarchy of your content, improving its chances in search results. This can be edited under "Content" and "Edit."
7. Create a sitemap
A sitemap lists the pages on your website and can be submitted to search engines to improve crawlability. Drupal allows you to generate a sitemap under "Configuration" and "Search and Metadata."
8. Install and set up the XML Sitemap module
Any Drupal SEO agency will tell you this. The XML Sitemap module automatically generates and submits a sitemap to search engines, improving crawlability. This can be installed under "Modules" and "Install new module."
9. Use descriptive page titles
Including relevant keywords in your page titles helps search engines understand what the page is about, improving its chances of being displayed in search results. This can be edited under "Content" and "Edit."
10. Use heading tags
Properly using heading tags (H1, H2, etc.) helps search engines understand the hierarchy of your content, improving its chances in search results. This can be edited under "Content" and "Edit."
11. Optimize page load speed
Page load speed is a ranking factor for search engines and can also impact user experience. Tools like Google PageSpeed Insights can help you identify ways to optimize your page load speed.
12. Use canonical tags
Canonical tags can help prevent duplicate content issues by specifying the preferred version of a page. Drupal allows you to add canonical tags under "Configuration" and "Search and Metadata."
13. Use redirects
Redirects send users and search engines to the correct page if a URL has changed or no longer exists. Drupal allows you to add redirects under "Configuration" and "Search and Metadata."
14. Create unique, high-quality content
Creating unique, high-quality content can help improve search visibility and user experience.
15. Set up a custom 404 error page
A custom 404 error page allows you to provide helpful information and improve user experience if a page can't be found. This can be set up under "Configuration" and "System."
16. Use social sharing buttons
Social sharing buttons make it easy for users to share your content, increasing its visibility and potential search traffic. Drupal allows you to add social sharing buttons under "Configuration" and "Web services."
Do you need a Drupal SEO Agency that offers incredible Drupal SEO services to help you top the ranks?
Yes, a Drupal SEO Agency offering the best Drupal SEO services can help improve a website's search rankings. It is important to choose an agency with experience and a proven track record of success. Additionally, the agency should stay current on industry trends and updates to ensure the best results for its clients.
Choose Us For Drupal SEO services
DrupalPartners with 12+ years of Drupal SEO services experience can help improve your website's search rankings. We stay up-to-date on industry trends and updates to ensure the best results for our clients. Our team of experts will work with you to create a customized SEO strategy that aligns with your overall marketing goals. Get in touch with us to learn more about our Drupal SEO services and how we can help improve your search.
Your first conversation with our Drupal experts is FREE and we also provide you with a FREE SEO Audit report that covers all aspects of your website's SEO health. Contact us today to get started.
Check out our portfolio and case studies to see the success we've had for our clients in improving their search rankings with our Drupal SEO services. We look forward to working with you! Let's make your website a top-ranking success.