FACT: Recovering your organic ranking and brand visibility after a site migration is tough.
The biggest challenge while migrating a site is loss of traffic and organic rankings. There are a lot of moving parts that make up a content-heavy website. Migrating to Drupal 8 without a structured SEO migration strategy will have a strong negative impact.
This whitepaper will anatomize the pitfalls site owners face and strategies to ensure hard fought for website traffic and rankings don’t fall through the cracks.
This whitepaper offers big picture insights into:
- Search optimization best practices
- Strategies to maintain URL equity during migration
- Tips on structuring the migration workflow
- Pre-launch, launch day and post-launch checklist
