About the company
Headquartered in Dallas, Texas, Terry Costa is a Drupal eCommerce website carrying a wide assortment of evening gowns, casual day dresses and accessories.They have great product but witnessed poor conversion rates that resulted in a poor ROI.
Terry Costa is a premier merchant who is specialized in gowns and accessories for any occasion ranging from formal events and promenades to weddings and school dances. With the mission to create “Dreams within Reach”, Terry Costa provides trendy and cost-effective merchandise to turn events to memories.
The merchandise provides a wide range of assortments of casual day dresses, evening gowns and accessories. Whatever may be your choice of color, costume, budget or size, Terry Costa has it all.
What we did?
Secured the Drupal website with the right security patches
Performed complete CRO to improve sales
Improved UI for better customer navigation
About the project
The site was vulnerable to certain security attacks as security patches were not up to date. SEO optimization was poor in terms of URL structure and some conversion friendly features were missing, which resulted in losing plenty of their customers and sales. The major problem was that the clients were unable to get customers into their subscription list. The lack of product reviews also resulted in visitors bouncing off the website from the product pages. Their long checkout process was resulting in customers dropping off without completing their transactions.
- Increase In
Sales
- Improved Site
Functionality
How we fixed their concerns
Upgraded the site to Drupal 7.51 and addressed all conflicts by fixing the modules.We re-designed the checkout page and converted it into a one page checkout to improve conversion. To improve the subscription rate and customer engagement, we implemented a pop-up to get the customer's email address, administered exit intent pop-ups and also let customers save their favorite product without signing in through the use of browser cache/cookies. To encourage users to leave reviews and engage better, we have installed the Yotpo module.
